Not many people choose to make a business in their final year of University but this is exactly what Ibrahim done. After failing to grab a job for his placement year, Ibrahim decided that he would never go down that path again and along with his business partner launched GUAP Magazine in May 2015.
As an inner-city youth from South London, Ibrahim (and his business partner) felt there was a lack of positive BME role models. The role models they could aspire to, either had careers in Music, Sports or turned their lives to gangs. He believed there were many other young people doing amazing things and it was their duty to show other youth these young people, in attempt to inspire them to chase whatever dream they like.
Since it’s emergence 2 years ago, GUAP has become an industry-known platform and has lead to features on BBC 1xtra, BenTV and even winning a youth achievement award at the Houses of Parliament.
GUAP has expanded from a magazine to a youth platform with many strands, all which Ibrahim leads and takes part in. Ibrahim’s background in music and media has made this transition easier, with the entrepreneur now doing Directing, Managing, Songwriting, Event Management, Web Design, Consulting and more.
Ibrahim is a multi-faceted character with an immense skill set. His drive and hard work continues to raise his profile and is set to be one of the best BME entrepreneurs